Digital marketing is a hugely broad term. It covers everything from content creation to paid advertisements; each tactic comes with its advantages and disadvantages to be considered. Your marketing strategy must be divided into a carefully designed selection of smaller strategies that are both unpaid and paid.
As experts in the world of digital advertising, Our staff at Foxxr has mastered the art of all kinds of marketing and would like to help our clients discover the most effective combination of strategies for their brand.
Today, we’re talking about the advantages of PPC or pay-per-click marketing. If properly implemented the right way, PPC campaigns can be successful. PPC campaigns can greatly increase the number of visitors to websites and provide the highest ROI compared to other marketing methods.
Some businesses are reluctant to pay for paid advertisements when no-cost alternatives are available.
The reason you should think about paying to pay for Google Ads? What exactly is a PPC advertisement?
We’ll be able to answer these questions and more. Read on to learn the basics of PPC advertising and the top 10 advantages you can reap when you implement pay-per-click strategies properly.
So, What Is PPC Advertising?
You’ve probably seen these ads before in your own Google search results. Consider them an easy way to get to higher positions on Google search results. This is a strategy that small and big companies can afford to pay for.
PPC advertisements are easy on the surface. Pay for clicks, and it’s a lucrative space on search engines, right on top. But there’s more to it than the previous.
What are the keywords you will be targeting? Which ad groups are you interested in? What is the best way to optimize conversions, not only clicks?
It’s a good idea to collaborate with a team of digital marketers instead of just shooting at night. When you invest in advertisements strategically, you will reap the rewards, including the ten highlighted below.
- Garner Immediate Results
One of the greatest benefits that come with spending money on efficient marketing? Timeliness.
Contrary to free content and SEO strategies that are organic, PPC advertising drives results quickly in most instances. You’ll be able to reach thousands of potential customers instantaneously – most likely those who are looking for your product or service.
About a third of internet users use the internet to look for local businesses regularly. This is a massive amount of potential customers, especially when your website is prominently located on high in the relevant web search results.
the effectiveness of PPC ads through rocket media
However, this isn’t to suggest you think that PPC advertisements are the most effective advertising strategy for marketing. But, it’s an extremely effective short-term solution. SEO and content are sure to yield long-term advantages; however, if you’re looking for something quick and efficient, PPC ads might be the best option.
- Contribute to Higher Overall Website Traffic
PPC advertising does not just yield quick results and it also draws in visitors to your website as a whole. Paid ads don’t directly impact your rankings. However, they do boost the number of visits to your site.
In time, this growth in the number of users visiting your website (generated through your paid advertisements) can result in a better organic ranking.
- Thrive Even Through Algorithm Changes
Everyone is trying to achieve Google’s top position of zero. You create the best content, apply the most effective SEO techniques, and keep an eye for each Google algorithm change that could affect your chances of being highly ranked. A major change to an algorithm could mean that your ranking could fall (or, at the very least, suffer).
PPC isn’t as risky as it sounds. Your success isn’t dependent on Google’s decisions and developments or your website’s optimization. Pay for clicks, and then they appear in Google’s results in search results.
- Experience a High Return on Your Investment
Most companies don’t buy PPC ads to boost their brand’s reputation or outdo their competitors (although these two advantages are worth considering). They buy ads to inspire people to reach actual customers.
In 2020, as high as 74% of companies reported that PPC was a significant driving force for their business and that it generated revenues and accounted for a large portion of their revenues. For many companies, PPC ads are a certain way to increase sales – and could be doing similar for you.
- Increase Your Brand Recognition
We’ve already discussed branding recognition’s importance to the overall success of your revenue. Don’t forget that you don’t only want people to see your company’s name on the internet. The more often you show up in their search results than competitors they already know, the more likely it will visit your physical location and purchase offline.
An aesthetically pleasing brand’s image can boost its revenue by 33 percent, as per LucidPress. This doesn’t only mean placing your company’s name in the correct location or making sure you’re Instagram “aesthetic” will be spot-on. People would like to see your company regularly mentioned and present in the relevant categories.
PPC will ensure that your brand’s name appears at least at the right times, which will help build a steady, present online reputation to boost sales on our site and physically-based stores.
- Target Customers in Real-Time
The ads aren’t displayed at the right moment. It is possible to program your ads to run during specific dates, times, and demographics by using tools for PPC advertising.
You can monitor outcomes for SEO and content marketing strategies as well. But, you cannot always alter the content of a blog post or copy for a web page or link structure within minutes. It takes time to develop these strategies and develop, but the results of a PPC campaign can be altered in a matter of minutes.
- Generate Leads in Neighboring Cities
You’ve probably heard people talk about PPC ads in connection with “geo-targeting.” So let’s get a handle on this and also discuss the benefits of paid advertisements for your local landing pages.
Geo-targeting (also called locally targeted PPC) can be described as the method of focusing on a specific area which is usually an area or city. With Advanced location features available in Google Ads, you can be sure that you are able to include (or exclude) certain areas of marketing based on proximity.
We will now discuss your landing pages that are specific to your location. Let’s suppose you have a landing page for your company that is specifically focused on “Plumbing services in Plano, TX,” even though you’re located near Dallas.
A PPC campaign can allow you to attract visitors to your site from users who are looking for information in Plano. There is no need to target the entire area – you can target your marketing efforts to create leads that are targeted to neighboring cities or communities.
- Optimize Your SEO Strategies using PPC Data
With PPC, you can evaluate your keywords before incorporating them into larger-scale SEO strategies. It is often difficult to determine the proportion at which organic keywords are converted, but you can utilize PPC keywords to guide the organic search marketing strategies you employ.
When you track which keywords translate into paid ads, You can improve your site’s metadata and headlines using the top search terms. This will assist you in working towards higher SERP rankings overall.
- Get the Top Spot in the Local Pack
Searches with the word “near me” increased by around 28 percent just in 2020. As we move into 2021, regulations for pandemics could keep people in their homes, with a focus on local shopping, which makes us believe that this figure will remain high or increase.
It’s, therefore, crucial to take into consideration the local benefits that come with PPC advertising. Google Ads can feature your company’s specific location and make sure that you’re appearing in “near me” search results. You can also create locations extensions that show local ads and boost consumer awareness in your local area.
The majority of website visitors do not decide on an ad. The average conversion rate for Google Ads averages 4.40 percent in all industries.
It’s good to know that 95 percent of people who don’t convert aren’t lost causes. Not even near.
Retargeting those who are interested in possibly the greatest advantage of PPC. Retargeting is the process of recollecting users who have visited your site and offering them relevant ads.
It’s an effective method to engage visitors again and motivate them to make a purchase – all while increasing brand recognition. Google Ads gives you the possibility of re-connecting with them by displaying advertisements over a specific time frame. It could range from a couple of days to several months.
Retargeting can be a great way to reach customers because your customers are already familiar with the brand. In general, people are more likely to buy from brands they’ve heard of before. Retargeting can help you connect with these customers through well-timed points of contact.
In addition, you can build diverse retargeting strategies for various objectives in advertising. For instance, you could create ads targeted to those who have abandoned their shopping carts, browsed in a specific category or category, etc.
Every visitor to your site adds to the sales funnel. Retargeting offers you the capacity to increase the volume of the flow of this pipeline.
Final Thoughts on PPC Ad Benefits
Pay-per-click is a quick, efficient method to increase conversion rates. While it’s not the sole marketing method your company should think about, It certainly has benefits that should not be ignored.